The Power of She: Female Entrepreneurs on the Rise in Franchising

Franchise
Logiscool
Apr 9, 2025
Contents

In recent years, women around the world have been redefining what it means to be a business leader and nowhere is this more evident than in the world of franchising. Across industries, women are seizing the opportunity to become their own bosses, build successful businesses, and make a meaningful impact on their communities.

At Logiscool, we’re proud to be part of this change. We see the energy, passion, and creativity that female franchise owners bring to our global network every day. These women are more than business owners—they are mentors, role models, and changemakers, inspiring the next generation through digital education.

The Rise of Women in Franchising

The data tells a powerful story. According to the International Franchise Association (IFA), women now own or co-own 32% of all franchise businesses in the U.S., and that number is steadily growing (The Enterpreneur’s Source). Even more telling, 41% of new franchise owners in recent years have been women, up from just 24% a decade ago.

What’s driving this growth? Franchising offers a unique pathway to entrepreneurship. It combines the independence of business ownership with the structure, support, and brand power of an established company. For many women, especially those seeking career flexibility, financial independence, or a purposeful second act—this model is the perfect fit.

Franchising is also attractive because it reduces many of the traditional barriers to entrepreneurship. You don’t have to build everything from scratch. With the right franchisor, you gain access to a complete system: training, marketing, operations, and a network of peers who have your back.

For women looking to lead, grow, and make an impact, franchising offers both the opportunity and the support to succeed.

Why Women Excel in Franchising

Franchising is not just about following a playbook, it’s about building strong, sustainable businesses through leadership, communication, and adaptability. Women bring many of these strengths naturally, which is one reason why they are increasingly thriving as franchise owners.

A recent Forbes article highlights that women tend to excel in franchise systems because of their ability to foster strong interpersonal relationships. Communication, empathy, and emotional intelligence—often cited as core leadership strengths among women—are essential in managing teams, connecting with customers, and nurturing long-term business relationships. These qualities help create a strong, positive culture, which is vital for any franchise’s long-term success.

Additionally, women often approach entrepreneurship with a collaborative mindset. They’re more likely to seek out support, share ideas, and build communities within their networks. In a franchise system like Logiscool, where collaboration and shared best practices are part of the DNA, this mindset enables women to thrive.

Adaptability is another key trait. Female entrepreneurs have shown remarkable resilience in the face of rapid change, whether navigating the challenges of COVID-19, evolving family responsibilities, or shifting business environments. As franchising continues to evolve with technology and new customer expectations, this flexibility is more important than ever.

According to Harvard Business Review, women are also more likely to lead with purpose and values—seeking ventures that align with their desire to make a positive impact. That’s especially true in mission-driven brands like Logiscool, where education, empowerment, and future-readiness are central to our work with children around the world.

In the article Lighting the Way: Advice for Female Entrepreneurs in Franchising, several successful female franchise owners echoed these themes. They emphasized the importance of:

  • Mentorship: Learning from others who have walked the path before. Many women thrive when they’re part of a community of peers who offer guidance, encouragement, and accountability.

  • Resilience: Understanding that entrepreneurship is a journey, not a straight line. Challenges are inevitable but so is growth.

  • Choosing the right brand: Aligning with a franchise whose values match your own can make all the difference. When your mission aligns with your passion, your business becomes more than just work, it becomes a calling.

One powerful message from the article stands out:
“You don’t have to do it alone—find your tribe.”

At Logiscool, we believe in the power of that tribe. We’ve built a global network of franchise partners—many of whom are women—who support each other, learn together, and celebrate each other's successes.

Women at the Helm at Logiscool

From Budapest to Mexico City and beyond, women are making a mark in the Logiscool franchise family. Many of our most successful franchise partners are women who were inspired by a mission bigger than themselves: to help kids become confident digital creators and problem-solvers in a rapidly evolving world.

Some are former educators, passionate about bringing 21st-century skills into classrooms. Others are mothers who wanted to start a business that allows them to work flexibly while making an impact. Still others come from the tech or corporate world, looking for a new chapter that blends innovation, purpose, and community.

This shared mission is reflected at every level of the organization—including at the very top. Logiscool is proudly led by a female CEO, dr. Anita Breuer, whose commitment to digital education and empowering women in business continues to shape the company’s global growth.

What unites them all is their belief in education, entrepreneurship, and empowerment. And that belief is changing lives, both for their students and for themselves.

At Logiscool, we provide everything our franchise partners need to succeed: a globally tested curriculum, operational support, continuous training, and a strong brand presence. But what truly drives success is the passion and dedication of our partners—and time and time again, our female franchisees have demonstrated exactly that.

The Road Ahead

There has never been a better time for women to step into franchising. With more access to resources, mentorship, and supportive networks, the path is clearer than ever. Brands are increasingly recognizing the value of diversity in leadership and the franchising world is responding with open arms.

For women seeking a career that offers flexibility, independence, and meaning, franchising is a compelling choice. And for those passionate about shaping the future, Logiscool offers the opportunity to be part of something bigger: a global movement that’s equipping kids with the digital skills they’ll need to succeed in tomorrow’s world.

Ready to Light the Way?

If you’re a purpose-driven woman looking to launch your own business and make a lasting impact on the next generation, Logiscool is here to support you!

👉 Learn more about becoming a Logiscool franchise partner.

Let’s build the future—together.